BARB (Broadcasting) - BARB's viewing data give advertisers, broadcasters and other interested parties a minute by minute breakdown of the viewing at national and regional levels. If assessing programmes, channels or advertising campaigns, this is vital information on how they provide the basis airtime advertising trading.
RAJAR (Radio) - Responsible for setting the research specifications, the awarding of research contracts to the third party suppliers and the overall quality control, delivery of service and management. Day to day tasks/operations are overseen by Chief Executive and Research Director.
Office for National Statistics - ONS (Office of National Statistics) is the UK's largest independent producer of official statistics. It is recognised as the national statistical institute for the UK and has the responsibilities for collecting and publishing statistics related to the economy, population and society as national and local levels and international.
ABC - ABC (Audit Bureau of Circulations) inspire market confidence by delivering a valued stamp of trust across the media industry. ABC has a wide range of data that is used in many different decision making situations: Media agencies, Advertisement, Rights owners, Media owners, Investors and Management.
Standard Occupational Classification - (SOC) is a United States government system of occupations and classification. Standard Occupational Classification is used to collect occupational data, allowing the U.S federal government to compare data sets. SOC have a hierarchical format. For example, "15-0000" refers to "Mathematical Occupations and Computer". Standard Occupational Classification codes do NOT categorise employers or industries.
Demographics - Is the quantifiable statistics of a given population and also used to identify the study of quantifiable subsets within a given population. This characterises the specific population at the point in time. Demography is used in marketing and also public opinion polling. The basic demographic questionnaire would ask what the person age was, their gender, ethnicity, knowledge of languages, disabilities, mobility, home, ownership, location and employment status.
Psychographics - Studying the personality, values, attitudes, interests and lifestyles. Psychographics mainly focuses on attitudes, interests and opinions. This means the factors are also called IAO variables. Phychographic individual studies or communities could be valuable in the fields of IAO variables. They can contrast with demographic variables (E.g. gender and age), organisational demographics (sometimes called firmographics variables) such as industry, number of employment, and functional area.
Demographics - Is the quantifiable statistics of a given population and also used to identify the study of quantifiable subsets within a given population. This characterises the specific population at the point in time. Demography is used in marketing and also public opinion polling. The basic demographic questionnaire would ask what the person age was, their gender, ethnicity, knowledge of languages, disabilities, mobility, home, ownership, location and employment status.
Psychographics - Studying the personality, values, attitudes, interests and lifestyles. Psychographics mainly focuses on attitudes, interests and opinions. This means the factors are also called IAO variables. Phychographic individual studies or communities could be valuable in the fields of IAO variables. They can contrast with demographic variables (E.g. gender and age), organisational demographics (sometimes called firmographics variables) such as industry, number of employment, and functional area.
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